“Find the leak before you buy more traffic.”
Editor's note
Paste your landing page content and state its conversion goal. The analyzer scores six conversion dimensions — headline, value proposition, call to action, social proof, structure, and clarity — quotes your weakest copy with improved rewrites, and ranks the fixes by conversion impact versus effort.
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§ Section I
Copy everything a visitor would read, top to bottom: headline, subheadline, body sections, CTA button text, testimonials, pricing, FAQ. Plain text is fine — what matters is that the auditor sees the same words and order your visitors do.
Pick what the page is supposed to make people do — sign up, purchase, book, download — and optionally describe who lands on it. Every score and suggestion is judged against that goal, because a great lead-gen page can be a terrible checkout page.
You get an overall score with a grade, six section scores with grounded findings, before/after rewrites of your weakest copy, and a fix list ranked by conversion impact versus effort. Ship the high-impact/low-effort fixes first, then re-run the audit to measure the lift.
§ Section II
Before spending on ads, find out whether the page can convert the traffic. The audit catches missing value propositions, weak CTAs, and absent social proof — the classic launch-page leaks.
Get a structured CRO audit in minutes instead of booking an agency review. Use the priority fixes as your testing backlog: each high-impact item is an A/B test hypothesis.
Run client pages through a systematic second opinion. The section scoring framework and quoted findings make a credible appendix for client audit deliverables.
Make the audit part of the pre-launch checklist. A C-grade headline caught before launch costs one edit; caught after a month of paid traffic, it costs the month.
§ Section III
Six conversion dimensions: headline, value proposition, call to action, social proof, structure & flow, and clarity of copy — each 0-100 with findings quoted from your actual text. The overall score weights them by impact on your stated goal rather than averaging blindly.
Currently you paste the page content as text — which also means you can audit drafts, unpublished pages, and competitor copy. Tip: select-all on the live page and paste; the auditor ignores navigation debris.
Copy is the highest-leverage part of conversion: the headline, offer clarity, CTA wording, and proof are what visitors act on. Design amplifies good copy but rarely rescues bad copy. The structure & flow score also catches ordering problems that usually manifest visually.
The auditor picks your 2-4 weakest elements, quotes the original text exactly, and rewrites each with a one-line explanation of why the new version converts better — so you learn the principle, not just the patch.
After implementing the priority fixes, and after any significant change to the offer or audience. Watching the section scores move between audits tells you whether your edits actually strengthened the weak dimensions.